Tech tips and blog blips
Margaret Rome is an extremely busy realtor friend of mine. We had some sort of down time over the last couple days and, as it often does, conversation turned to marketing. She’s had a blog for about a year and posts faithfully every Sunday. "How do you do that, Margaret – be so consistent?"
"I hired a writer to do the actually writing and posting for me."
While Margaret is away at a conference, she emails short ideas to the Peg Silloway who gathers them up for future reference. When Margaret notices something in the news or at a conference, or she hears other realtors talking or even just has her own brilliant thought, she sends an email to Peg. Peg makes the blog post happen using something Margaret sent her. Peg can write like Margaret talks so no one’s the wiser.
How cool is that? Who do you know that can take over a part of your job that you don’t like.. or that just gets away from you?
Here’s another interesting bit worth noticing. There’s a schedule. When Sunday rolls around Peg and Margaret know that there has to be something new. Funny thing about Sundays. They come every week! Tie the new habit – the blog post – to an existing habit – Sunday! Maybe that’s not the right thing to which you’ll tie your new habit. But days of the week are sure dependable. Maybe you’ll pick trash day. Oh, imagine what might pop up for you then? Do your kids have a half day on Monday? You could promise yourself you’ll always post on Mondays before they get home.
You just gotta DECIDE what to tie the new habit to.
About the author:
Kerch McConlogue, CPCC, PCC is a Baltimore-based coach in private practice who works with adults who have too many ideas. You can find her on the web at www.mapthefuture.com. Contact her by email using kerch@mapthefuture.com or by phone at (410)233-3274.